Project Overview
New Junction
Activating Growth
New Junction - bounded by Morrison Road, Keane Street, the Crescent and Sayer Street - is a Master planned project expected to accommodate approximately 1,500 – 2,000 residents, typically in four to seven level mixed use buildings.
Some 23,000m² of new retail floor space, 12,200m² of restaurant space and 75,000m² of new office floor space is planned along with civic and hospitality uses. The Midland Oval Redevelopment Urban Design Guidelines provide an outline of the principles, key priorities and processes to guide great urban design, architecture and sustainable development of the precinct.
The redevelopment is anticipated to take 10 to 15 years for both public and private development. The City currently owns significant landholdings in New Junction and considers this key to the revitalisation of the precinct. As a result, the City has the ability to create appropriately sized lots for development and to take a proactive role in the strategic release of lots to the market. The first stage was building the key linking road, Junction Parade, and Weeip Park, a significant community park that interprets the sites indigenous and sporting history, while providing open space for recreation.
About New Junction
New Junction is the redevelopment of Midland Oval and surrounding land, located adjacent to the original town centre and recently redeveloped Midland Gate Shopping Centre.
Opening in 1901, Midland Oval was the original sporting precinct of the town, and over the years it was home to various recreational activities – from lawn bowls to trotting, cricket, tennis, football, soccer and lacrosse.
The 11 hectare New Junction precinct is on track to become an iconic, vibrant and diverse destination in Midland. It represents $680 million of new construction work, a $990 million boost to the local economy and a $2.2 billion boost to the WA economy.
“Signalling a new urban dimension for Perth’s eastern gateway, it will be the new heart of Midland and a place to make a home, kick a ball, do business, rest a while and visit with family and friends.”
The vision is to develop an iconic destination for Midland with high quality public realm, active community spaces, streetscapes and new uses including civic, retail, commercial and residential.
Signalling a new urban dimension for Perth’s eastern gateway, it will be the new heart of Midland and a place to make a home, kick a ball, do business, rest a while and visit with family and friends.
Plans for the redevelopment date back to 1968. In this time, before any significant work for the precinct itself took place, Council focused on the provision of facilities and services.
“Signalling a new urban dimension for Perth’s eastern gateway, it will be the new heart of Midland and a place to make a home, kick a ball, do business, rest a while and visit with family and friends.”
Planning commenced in the 1970s and by the 1980s new facilities to replace what was historically played on and around the oval were commenced, to Lilac Hill, North Swan Park, Swan Park, Ron Jose Oval, Midland Velodrome and other key sites.
In excess of $100m has been spent on these facilities to ensure adequate services/facilities have been retained for the community.
The project is aligned with wider strategic direction set out by the State Government and the City of Swan’s Strategic Planning Framework, and the strategic actions and development made by the City over the many years of planning and relocating sports to purpose built facilities.
The City has been involved in a range of studies and exercises which relate to the revitalisation of the Midland CBD, including the Midland Oval precinct (New Junction).
Key studies include Midland’s Revitalisation Charrette and the 2007 Enquiry by Design process entitled Midland 2017 – The Challenge. Over time, through such activities as those identified, the oval precinct had become increasingly recognised as a catalyst for the reinvigoration of the entire Midland CBD.
The numerous proposals received in the past 50 years have either not been supported or not had the impetus to become successful. The City identified that while the precinct had such a fragmented ownership it would become too onerous to gain the consensus of all participants for any development.
The City of Swan recognised the social and economic benefits for the wider area of Midland and chose to actively seek to acquire land within the precinct.
Project Outcomes & Benefits
Value of new construction (City + Private Industry)
$46.4m
Program Outcomes 23/24
6.3%
Actual to program
Output Contribution to the economy
70
Program Outcomes 23/24
9.3%
Actual to program
New Jobs
454
Program Outcomes 23/24
11%
Actual to program
New Dwellings
71
Program Outcomes 23/24
9.3%
Actual to program
Expected total economic benefits
70
Program Outcomes 23/24
9.3%
Actual to program
???? Drag around the interactive overview of New Junction below to experience a taste everything there is to see of New Junction and its surrounds.
Developers committed to New Junction
De Mol Investments
De Mol Investments Pty Ltd have completed the first of their three residential apartment buildings. Catalyst is an eight level building with a mix of one, two and three bedroom rental apartments.
Swan Valley Fresh
Swan Valley Fresh Markets Pty Ltd, the iconic fresh markets on the corner of Morrison Road and Keane Street, have acquired some 7,500m² to significantly expand their fresh food business, create a new medical centre, and provide some 130 apartments.
Lot 811 Swan Vertical Village
Lot 811 is a 5,325m² adjacent to the proposed Residential Park and opposite the new Catalyst building.
Zoned Midland Strategic Regional Centre, the site has a wide range of uses, with the preferred use being mixed use commercial, probably office, with potential for residential above.
The site has a plot ratio of 5.3:1 and a height range of 3 to 8 storeys.
This lot is now under option to Reefbay Holdings Pty Ltd as trustee for the Swan Vertical Village Land Trust.
Their proposal is to build a 11 level over 55’s lifestyle village with 207 one, two and three bedroom apartments using a hybrid leasing, shared equity model.
For residents, every second floor has a mix of social and private spaces to connect. In addition the proposal includes a day spa, sauna and gym, private cinema, pool, mens and women’s activity areas, plus music and games rooms.
Swan Chamber of Commerce
The Swan Chamber of Commerce is committed to New Junction, and have recently released the video, The New Junction Project – Embracing Midland’s Future.
Get in touch
Midland’s city centre offers significant redevelopment opportunities for investors and developers. To be part of this iconic destination for Midland with high quality public realm, active community spaces, streetscapes and new uses including civic, retail, commercial and residential, please get in touch via this form.